
isn’t it time you finally got the insights you deserve?
we are neon octopus.
providing a return on insights (ROI) in ways that make you feel like you have an unfair advantage
who we are
At neon octopus, we’re redefining what it means to deliver insights. We’re not stuck in the past, nor are we naïve newcomers—we’re the perfect blend of both. We combine deep experience with a bold embrace of the latest technology to deliver insights that truly make a difference. Our mission is to turn data into your unfair advantage, making getting leading insights fun, fast, friendly, and fiscally potent.
We provide: ROI Return on Insights
Our team brings together seasoned insights professionals, thought leaders, data scientists, and behavioural experts with decades of market research and insights experience across Africa and the globe.
predictive analytics
insights
consulting
predictive analytics insights
consulting
our story
The Legend Behind the Name: Inspired by the “octopus”, a creature known for its intelligence, adaptability, and problem-solving skills, we navigate the depths of data to uncover hidden treasures for your business. Just as an octopus uses its tentacles to explore and interact with its environment, we use our expertise to delve into data and extract valuable insights.
“neon” represents the vibrant, electric energy we bring to every insight. Just like neon lights cut through the darkness, we make even the most complex data clear and actionable, ensuring you see the path forward with vivid clarity and confidence.
capabilities
Like the tentacles
of an octopus, our
predictive analytics
capabilities are flexible, far-reaching, and powerful.
We focus on making the complex simple, delivering insights that are not just predictive, but guide you on the best actions to take.
Think of us as your secret weapon – an advantage so significant it almost feels unfair.

price optimisation
We will help you determine the ideal pricing strategies that maximise volume, share, and revenue, even in the face of economic fluctuations like inflation.

forecasting
We don’t just crunch numbers; we simulate real-world scenarios to predict how your new product will impact the market.

media mix modelling
Maximize the impact of your advertising investments with our AI-driven marketing mix models.

meta-analysis
By leveraging AI and machine learning, we connect the dots between these diverse data sets to uncover patterns and trends that would otherwise remain hidden.
how can our tentacles boost your business?
Pricing Optimisation
you can navigate the complexities of pricing with confidence!
Our approach combines historical data with advanced AI models to deliver precise, reliable forecasts tailored to your unique market conditions. Unlike other pricing modelling ours is dynamic, just like the market, which allows you to refresh your pricing model as and when market conditions change.
discover how we can take your business to new depths.
Forecasting
worried about whether your new innovation will hit the numbers you need?
or if your existing portfolio of products and services will have sufficient demand in tomorrow’s market place?
Whether it’s capturing new customers or avoiding cannibalisation of your existing brands. With our tailored approach, you can make informed decisions with confidence, knowing exactly where your volumes will come from and which competitors you’ll impact.
don’t get left behind. See how we can help you stay ahead of the curve. chat with us today!
Media Mix Modelling
feeling overwhelmed trying to crack the code on media spend ROI?
We go beyond the basics to uncover the true effectiveness of your marketing channels and tactics, helping you allocate your budget with precision to drive sales and build a stronger brand.
Our models don’t just analyse—they adapt, considering factors like seasonality and economic shifts to provide you with a clear, comprehensive view of what drives your success.
let’s wrap our tentacles around your toughest challenges – connect with us!
Meta-Analysis
are you drowning in data but struggling to find real, actionable insights?
Unlock deeper insights through our sophisticated meta-analysis techniques. Our meta-analysis techniques go beyond surface-level observations by combining your business data, market research, and external data sources into a cohesive analysis. This integrated approach enables us to build predictive models that not only clarify current market dynamics but also forecast future opportunities. With these insights, you can anticipate market changes, optimize your strategy, and make informed decisions that drive growth across your portfolio.
reach out and let’s see what our AI octopus can dig up for you.
methodology
We’re redefining the way insights are delivered. We blend deep expertise with a bold embrace of cutting-edge technology to provide insights that truly make an impact. We don’t just keep up with trends – we act on them.
From engaging participants through innovative techniques to leveraging synthetic personas and blended sampling, we ensure the data you collect is reliable, timely, and transformative.
we’ll help you navigate the deep waters of AI, synthetic data and tech with ease. Contact us now!
blended sample
augmented sample
synthetic personas
chatbots
conversational surveys
find us
Reach out to us for more information and discover how we can make high-impact research FUN, FAST, FRIENDLY, and FISCALLY POTENT.
FUN FAST FRIENDLY POTENT
our DNA
some fun facts about octopi and their unbelievable capabilities.
navigating towards sustainability
we believe that every business has a responsibility to protect the environment for future generations.
as part of our commitment, we pledge to contribute to ocean – related causes for every project we commission.
World Wildlife Fund- Octopus adoption kits
Oceana- Adopt an octopus gift packages
Coastal Environments | Oceans Alive Conservation Trust
Sea Change Project
find us
jessica@neonoctopus.co.za
louise@neonoctopus.co.za
8 Conduit Street,
Randburg, Gauteng,
2194
South Africa
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